Hi! My name is Judy.

I am a graduate of Binghamton university with a background in Graphic Design and Marketing. As a detail-oriented, creative individual with a few years of design, marketing and communications experience, I’m eager to continue expanding my skillset and explore new fields.

Experience

August 2023 - May 2024
Graphic Design Student Assistant at Binghamton University Division of Student Affairs
  • Developed designs for digital and print marketing materials (signage, flyers, brochures, presentations, social media posts) tailored to needs of over 10+ departments while adhering to university branding guidelines
  • Strategized with colleagues regularly to brainstorm new approaches, present project updates for feedback, and exchange knowledge among cross-functional roles (marketers, videographers, other designers)


September 2021 - May 2024
Art Director, Senior Advisor at Binghamton University Japanese Association
  • (Art Director) Designed engaging flyers and media with Canva to promote events and educational initiatives on social media, boosting engagement by 30%
  • Managed project documentation to track deadlines, monitor progress, and assign tasks using project management tools for timely delivery and effective team collaboration
  • (Advisor) Supported the president and vice president in managing a team of 17, and addressed organizational needs including designing social media graphics, hosting events, and providing leadership advice
  • Formulated an inventory management system that reduced event spending by 18% and improved efficiency 
    during weekly large-scale event preparations


September 2022 - December 2022 Design Intern at Student Design Agency                                                           
  • Collaborated with managers to develop criteria for new projects and create designs that address diverse business needs while communicating directly with clients to refresh logo, poster, and merchandise designs
  • Documented design processes and presented project updates at bi-weekly critique meetings with interns and experienced designers, ultimately contributing to a design portfolio specific to this internship


May 2022 - August 2022 Communication Intern at VIP Community Services                                          
  • Designed marketing materials and communications using Canva, Publisher, and PowerPoint to improve network building internally and externally, increase funding, and promote community events and services
  • Collaborated in strategy sessions with the Chief of Strategy and Director of Development to develop promotional plans regarding community events and service aimed to improve audience engagement and increase funding

Education

Binghamton University
Cum Laude,  2024
     Bachelor of Arts, Graphic Design
    Bachelor of Science, Marketing


Skills

Design &  Art
Typography, layout design, brand identity, web design, illustration, photography, project management, physical experience design
Interpersonal
Communication, conceptual thinking, team collaboration, adaptability, task prioritization


Tools

Adobe Creative Suite
   
Illustrator
   InDesign
   Photoshop
   Lightroom
   Dreamweaver
   Acrobat
Figma
Canva
Coding Languages

   
HTML/CSS
    Python
Microsoft Office
Word, Excel, PowerPoint, Publisher, Access
Google Suite
Docs, Sheets, Slides,


© 2024  Judith Cassady. All rights reserved.