CARE Team

Branded Print Collateral & Slide Deck


Business card, 2 x 3.5 in
Card, 4.25 x 5.5 in
Tabletop flyer, 5 x 7 in
Digital slides, 1920 x 1080 px

Adobe Illustrator, InDesign
2023

Developed branded print materials and a rotating slide deck for the CARE Team (Consultation, Advocacy, Referral and Education) at Binghamton University. Previously, the CARE Team had no branded print items of their own and used those from external organizations. I was tasked with taking the content and updating it to match University branding standards while creating an identity for the CARE Team through iconography.

In addition to these print materials, I made digital slides that are currently on rotation in their office. This included general information slides, instructions regarding their referral process, and their policy on Diversity, Equity, and Inclusion.

After thoughtful consideration of an icon style, I decided on a medium uniform stoke that works at many optical sizes, considering its use on a small business card and large television screen.



All icons and drawings are made by me, with exception to the following:
 
*Sourced from the Noun Project. Used in the CARE Team’s business card.




CARE Team

Withdrawal Brochure


Brochure, 4 panel rollover fold, 6.37 x 11 in (folded), 25.5 x 11 in (unfolded)
Adobe InDesign
2024

Developed a four-fold brochure detailing the withdrawal process for students at Binghamton University through the CARE Team.

Information was sourced directly from their website, which I organized, copywrote, and designed using University branding guidelines.



© 2024  Judith Cassady. All rights reserved.